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Lead scoring is the practice of ranking prospects by how likely they are to become customers, based on signals like their stated need, budget, timing, and urgency. It tells you which leads to chase first.
Scoring turns a long list of inquiries into a prioritized one. Instead of treating every message equally, you focus on the callers showing real intent — the ones ready to book or buy — and you stop letting hot leads cool while you work through cold ones.
handlo gathers the signals during each call and flags the strongest leads in the brief it texts you. That way the first callback of your day goes to the person most likely to convert, not just whoever happened to call earliest.
Call qualification is the process of asking an inbound caller targeted questions to determine whether they’re a good fit, what they need, and how urgently to respond. It separates ready-to-buy leads from tire-kickers and wrong numbers before anyone’s time is spent.
Lead intake is the process of collecting a new prospect’s essential details — name, contact information, and what they need — at the moment of first contact. It turns a raw inquiry into a structured record your team can act on.
Lead response time is the elapsed time between a prospect reaching out and your first reply. The faster you respond, the more likely you are to reach and win the lead, since interest fades quickly.
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